How do the NPD numbers compare for Madden's release in 2008, to Madden's release in 2009? Let's take a look!
NPD Data:
August 2008 NPD Data for Madden NFL 09 console sales:
360 - 1,000,000
PS3 - 643,000
PS2 - 424,500
Wii - 115,800
= 2,183,300
August 2009 NPD Data for Madden NFL 10 console sales:
360 - 928,000
PS3 - 665,000
PS2 - 160,000
Wii - 67,000
= 1,820,000
Numbers:*
Sales for Madden NFL 10 fell on every single console this year, EXCEPT the PS3.
The PS3 sold 22,000 more copies this year, than it did last year, a little more than a 3% increase in sales.
The Xbox360 saw Madden NFL 10's sales fall by 72,000 copies, 7.2%, from Madden NFL 09's sales.
The PS2 saw Madden NFL 10 sales drop by 264,500 copies, dropping a little more than 62%, making it the biggest loser in percentage of sales lost.
The Wii sold 48,800 fewer copies, with sales decreasing a little more than 42% year-over-year.
Madden NFL 10 sold 363,300 fewer copies, than Madden NFL 09 did it's release month.
Madden NFL 10's August release sales dropped nearly 17%, from last year's Madden NFL 09's August release NPD numbers.
The PS2's 264,500 fewer copies, accounts for almost 73% of the total sales lost, in August, for Madden NFL 10.
Thoughts:
The title of the blog is "Madden's Magic Trick". I named it that, because I think it's crazy how 363,300 buyers of the game seemingly vanished in one year.
I would think Sony is happy on one hand, that the PS3 saw an increase in sales, but maybe baffled at the large drop in sales of the PS2 version.
If I was Microsoft, I would be a little concerned by the 7.2% decrease, especially when looking at September's sales for Madden, and knowing how much of a drop off happened from August sales to September sales.
If I was Nintendo, I would look at the sales of Madden this year, and see a HUGE opportunity for a Nintendo Wii football game of some sort.
If I was EA, I probably wouldn't develop/publish Madden on the Wii anymore.
The title of the blog is "Madden's Magic Trick". I named it that, because I think it's crazy how 363,300 buyers of the game seemingly vanished in one year.
I would think Sony is happy on one hand, that the PS3 saw an increase in sales, but maybe baffled at the large drop in sales of the PS2 version.
If I was Microsoft, I would be a little concerned by the 7.2% decrease, especially when looking at September's sales for Madden, and knowing how much of a drop off happened from August sales to September sales.
If I was Nintendo, I would look at the sales of Madden this year, and see a HUGE opportunity for a Nintendo Wii football game of some sort.
If I was EA, I probably wouldn't develop/publish Madden on the Wii anymore.
Questions:
Do you think EA will release another Madden on the Wii, or will Madden NFL 10 be the last version on the Wii?
Did you purchase any version of Madden this year? If so, leave a comment and let me know what you think of the game! I'd love to hear your thoughts on how Madden NFL 10's sales were down nearly 17%, and if you're surprised by that, or if this is what you've been expecting to happen to the Madden series.
*Numbers in article are comparison of first month sales NPD data.
Madden NFL 09 was released on August 12, 2008.
Madden NFL 10 was released on August 14, 2009.
